DIGITAL MARKETING – Arena Animation – Barasat




DIGITAL MARKETING




DIGITAL MARKETING COURSE

It’s a program that would give a 360 degree knowledge about how the digital medium can be used for marketing using tools; Web Analytics, Web AdWords, Mobile marketing, and YouTube Marketing.

Students would be taught the basics of digital marketing along with the importance of Search Engine Optimization, how to effectively run ads on Search Engines so that the brand ops in one of the top results, etc. They will also be taught techniques to optimize display ad campaigns, make business decisions from the metrics available in digital media
and all the marketing techniques used to promote ads on one of the most widely used medium – social media!



LEARNING OUTCOMES

  • Demonstrate the understanding of Digital marketing and media concepts
  • Effectively run advertisements on Search Engines
  • Get website listed for top search engine results
  • Implement best practices for creating, measuring, and optimizing display ad campaigns
  • Effectively build your users lists, deliver e-mails & generate relevant clicks
  • Understand mobile marketing measurement and analytics
  • Make business decisions from the metrics available in Digital Media
  • Build brand, generate leads & aggregate audience on Social Media
  • Optimize usage of Social Media for marketing
  • Execute digital marketing using tools; Web Analytics, Web AdWords, Mobile marketing, and YouTube Marketing
  • Implement affiliate marketing using various ways
  • Attract & convert customers by earning their trust through various techniques such as content marketing
  • Generate qualified leads for business
  • Implement SEO for an e-commerce website

Job Profiles

Term 1

  • Digital Sales Executive

  • SEO Executive

  • Digital Marketing Executive

Term 2

  • Digital Sales Executive

  • SEO Executive

  • Digital Marketing Executive

  • Content Marketing Executive

  • SEM Executive

  • Social Media Analyst

  • PPC Analyst

  • Internet Marketing Executive

  • Online Marketing Executive

  • Freelance Digital Marketer

  • Online Reputation Executive

WE CREATE BEAUTIFUL THINGS


STUDENTS WORK